Shrimp cocktail, listless conversation, and an endless array of glossy pamphlets and company pens. It’s a run-of-the-mill corporate event.

This type of event has been done ad nauseam. As a business owner or marketing manager, it’s time to shake things up.

One of the best ways to improve the “fun factor” of a corporate event is to opt for a photo booth hire. Photo booths are a little-known brand development strategy that can have a big impact on your bottom line.

Keep reading to learn how to increase brand awareness with a photo booth at your next event.

A Clever Way to Put Your Name On Stuff

With any brand awareness campaign, it’s important to get your name out there as much as possible. A photo booth is a unique way to do that.

Many photo booth rental companies allow you to put your logo on the outside of the booth. This is helpful when you’re attending an event that represents many companies. Attendees will see the large logos on the photo booth easily and it’s an image they’re more likely to remember than traditional signage.

Another important part of photo booths is the pictures themselves. Rental companies allow you to customize the printed images to add your logo, company name, and a special message to the pictures. People are more likely to keep fun pictures of themselves longer than they would traditional promotional materials.

Sharing Is Caring: Social Media and Photo Booths

Many newer photo booths allow participants to share the photos directly to social media. Hello, free advertising! Use your cheap photo booth hire to spread your corporate name and logo all over the internet.

There are even booths dedicated to the selfie. A Selfie Pod is a great way to have a booth when you have limited space. It allows event attendees to add animated GIFs, filters, and emojis to the pictures before they share them.

Mix and Mingle Like Never Before

When you bring more fun activities into your corporate event, people are more likely to network, which is exactly what you want! Having a photo booth available allows for more conversation between guests.

They’ll chat as they stand in line for the booth. As they get to know each other, they may even take pictures together to commemorate the event. They’ll laugh and share their experiences through the pictures they take in the booth.

Future Marketing Materials? Yes, Please!

The best part about photo booth pictures is that they’re fair game. Rental companies will provide you with a copy of every picture taken in the booth. You can use these pictures for your brand strategy and future marketing materials.

Advertise for your next corporate event by using photo booth pictures of people having a wonderful time at your last event. If you’re promoting a new product launch, ask people to take pictures in the booth with the new product. Use those pictures in your marketing material for that product.

Photo Booth Hire: The Smart Brand Development Strategy

If you’re looking for a smart and unique way to spice up your next corporate event, a photo booth hire is what you’re looking for. It’s a great way to get your company name and logo out to the masses at very little cost.

Need prop ideas for the photo booth at your next event? Check out this article with six photo booth props that will make your event something to remember!